Through our established personal relationships with each designer we carry, we are able to offer a sense of collaboration that is truly unique.
We partner with designers that have an original vision, reliable production, and a voice that is fresh in the bridal industry. Trust is everything and we take great responsibility for understanding the importance of representing our bride’s dress journey.
Each and every dress that we carry has an intention within our collection. At LOHO Bride, we pride ourselves on an edited experience that inspires you as you're going through our selection.
When we add a new dress to our assortment, we always ask ourselves: Will this piece allow our brides to shine through an elevated light? Does the quality, the fabric, and the details align with our design standards? The outcome is a curational experience unlike any other.
Our BRIDES ARE CONFIDENT. UNAPOLOGETIC and WILLING to STRAY FROM ANY BOX THAT the INDUSTRY HAS MARKETED THEM to FIT INTO.”
When I started LOHO in 2014 I was 27 years old and had no plans of getting married. I definitely never dreamed of what my wedding would look like. But with social media showing brides really beginning to make bold statements, I was intrigued by the industry and like many, I didn't feel represented. Where would a fashion lover find her wedding gown? What if I didn’t relate to the wedding zines that all felt, well, cookie cutter to put it straight? After entering the industry reconstructing vintage bridal gowns, I knew I wanted to curate a store with discovery brands that no one has ever heard of, and eventually luxury brands that were hard to find because many shops weren't able to represent them. That mix is still part of our DNA.
Not only has my taste evolved since then, but LOHO’s vision has come into Realization. Through many iterations, we have found purpose in servicing brides who want LOHO to make a statement, who care about the story of our designers, and who want quality-made garments in small batches. Our brides are confident, unapologetic, and willing to stray from any box that the industry has marketed them to fit into. It has been such a refreshing drive to keep at it, continue to flip the script, and to never stop finding new and exciting ways to approach one's wedding.
From day one, our ethos has been allowing, brides to define themselves, which is how the name LOHO (League of her own) was created. In the very first interview, I was asked what my passion was and I held up a sign that said: “genuine experience” There is so much more than a beautiful selection, we really love our jobs, which is bride forward first. I invite you to experience something different with us, let’s continue to shake the industry up together!
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Experience LOHO at our Los Angeles boutique
Join us at 1111 N Formosa Avenue